Web Design & Development — McAllen, TX

Websites that rank, load fast,
and actually convert.

Most McAllen business websites look fine and do nothing. We build sites that show up on Google, load in under a second, and turn visitors into calls.

4.8 rating · Trusted by McAllen & RGV business owners

99+
Google PageSpeed Score
<1s
Average load time
100%
Mobile-first builds
0
Cookie-cutter templates

Web Design McAllen TX

A website is your best salesperson — or your worst first impression.

When a McAllen customer searches for your service, clicks your link, and lands on a slow or outdated website — they leave within 3 seconds. That's a customer you paid for (through SEO or ads) that you just lost to a competitor.

The bar for web design and website development in the RGV is still remarkably low. Most local business sites load slowly, aren't optimized for mobile, and have no real SEO structure. A properly built, fast-loading site stands out immediately — to visitors and to Google.

We don't build sites that look good in a mockup. We build sites that get found, load fast, and convert. Every design decision is made with your customer's next action in mind.

RankRGV site vs. typical RGV business site
PageSpeed Score
99
42
Mobile load time
0.8s
5.4s
Google ranking signals
Optimized
Missing
Schema markup
City-specific pages
RankRGV
Typical local site

What's included in every RankRGV website

Every website design and development project we take on includes the same foundation — no add-ons, no upgrades.

99+ PageSpeed Performance

Every site we build scores 99+ on Google PageSpeed. Fast sites rank higher, convert better, and keep visitors from bouncing. We build in Astro — the fastest web framework available.

Mobile-First Design

60%+ of McAllen searches happen on mobile. We build the mobile version first. Every button, form, and navigation element is tested on real phones before launch.

SEO Architecture Built In

Title tags, meta descriptions, schema markup, internal linking, canonical URLs — all built into every page from the start. Not an afterthought. Not an add-on.

City & Service Pages

Every city you serve gets a dedicated page optimized for local searches. Every service gets its own page. This is the structure Google rewards — and most competitors skip.

Lead Capture Forms

Every site includes optimized lead forms connected to your email and CRM. Honeypot spam protection, confirmation emails, and mobile-friendly submission flows.

Analytics & Tracking

Google Analytics 4 and Search Console configured from day one. See where your traffic comes from, which pages convert, and which searches bring customers.

How we build your website

A clean process from discovery to launch — and beyond.

01

Discovery & Strategy

We start with a conversation about your business, your customers, and your goals. Who searches for you? What do they need to see before they call? What are your top 3 competitors doing? The strategy comes before any design decision.

02

Keyword & SEO Architecture

Before we design a single page, we map out the keyword structure. Every page gets an assigned keyword target, a title tag formula, and a content outline. We build the site architecture around what your customers search for in McAllen and the RGV.

03

Design & Build

We build your site in Astro — the fastest-loading web framework available. Every page is mobile-first, 99+ PageSpeed, and coded clean. No page builders, no bloated plugins, no WordPress vulnerabilities. Pure, fast, crawlable HTML.

04

Content & Copy

We write or refine every page's copy with two goals: convert visitors and rank on Google. Your homepage talks to your best customer. Your service pages target their specific searches. Your location pages rank for your city.

05

Testing & Launch

Before we go live: cross-browser testing, mobile testing, form submission testing, speed audit, schema validation, sitemap submission to Google Search Console, and a full accessibility review. We launch when it's right — not when the calendar says so.

06

Ongoing Performance

After launch, we monitor rankings, traffic, and form submissions. Sites are living assets — we keep them updated, fast, and ranking. Monthly reports show you exactly how your site is performing.

Why most McAllen business websites don't generate leads

We audit dozens of RGV business websites every month. The same problems show up every time: sites loading in 6+ seconds, no city-specific pages, title tags that say "Home," and zero schema markup. These are not cosmetic problems — they're ranking killers.

A slow website doesn't just annoy visitors — Google uses page speed as a direct ranking signal. A site that loads in 5 seconds ranks lower than one that loads in under a second, all else being equal. In a market where most businesses have weak sites, this gap is an opportunity.

The good news: the RGV market is still catching up. Businesses that invest in a properly built, fast-loading, SEO-optimized website now will dominate their category for years. The ones that don't will spend that same time wondering why their phone doesn't ring.

Site loads in 5+ seconds
Visitors leave, rankings drop
Not mobile-optimized
60%+ of traffic bounces
No city-specific pages
Can't rank for local searches
Missing schema markup
Google ignores key signals
Generic title tags
No keyword targeting
No lead capture forms
Traffic with nowhere to go
Client Results

RGV businesses getting real results

Real clients, real outcomes. No made-up metrics.

5.0 from 6 RGV business owners
We were invisible on Google. Within 90 days of working with RankRGV, we went from nowhere to showing up in the map pack for 'family doctor McAllen.' Our new patient calls tripled.
3× increase in new patient calls
MG
Dr. Maria Gonzalez
Rio Grande Family Clinic · McAllen, TX
The website they built loads in under a second and looks better than anything in our industry. But more importantly — it actually shows up when people search for car repair in Brownsville. Our Google traffic doubled in the first month.
2× Google traffic in first month
RS
Roberto Salinas
Salinas Auto Repair · Brownsville, TX
Summer is our busiest season and we were losing jobs to competitors who showed up on Google and we didn't. RankRGV fixed that. We're now in the top 3 for 'AC repair Mission TX' heading into this summer. Game changer.
Top 3 Map Pack for AC repair Mission TX
JT
Jorge Treviño
Treviño HVAC Services · Mission, TX
I was skeptical about digital marketing — but RankRGV showed me exactly which searches my clients were using and built pages targeting every single one. We now rank #1 for 'personal injury attorney Edinburg.' Worth every dollar.
Ranking #1 for primary keyword
CR
Carlos Reyes
Reyes & Associates Law · Edinburg, TX
I had a website but nobody could find it. RankRGV built out our McAllen and Edinburg pages, cleaned up our Google Business Profile, and within 60 days we were getting calls from Google Maps. First time ever.
First Google Maps calls in 60 days
SM
Sandra Mireles
Mireles Insurance Group · McAllen, TX
We switched from a national marketing company that never understood the RGV market. RankRGV is local — they knew exactly what Harlingen patients search for. Our new patient inquiries from Google went up 4× in three months.
4× new patient inquiries from Google
AC
Ana Castillo
Castillo Dental Studio · Harlingen, TX

Web design questions from RGV business owners

How much does a website cost for a McAllen small business?

Web design pricing in the RGV ranges from $800 for a simple 3-page site to $5,000+ for a full multi-service build with SEO architecture. The number that matters more is the return — a site that generates 5 new calls per month pays for itself in weeks. We start with a discovery call to understand your goals and give you a specific number. No packages, no surprises.

How long does it take to build a website?

For most McAllen small business websites, we deliver a completed site in 2–4 weeks from the time we have your content and approvals. Rush timelines are possible for businesses with upcoming launches or events. We don't drag projects out — our process is structured and our timelines are real.

What makes a website rank on Google?

Rankings come from a combination of technical signals (site speed, mobile-first code, structured data, crawlability), content signals (pages targeting the right keywords, written for both users and search engines), and authority signals (backlinks, citations, reviews). Every RankRGV site is built with ranking baked in from day one — not added as an afterthought. Most web design agencies build pretty sites that Google ignores. We build sites Google trusts.

Do I really need a new website if I already have one?

Not always — but most RGV business websites we audit have serious technical problems that prevent them from ranking. Common issues: loading in 5+ seconds, not mobile-optimized, missing schema markup, no city-specific pages, and titles like 'Home' instead of 'Plumber McAllen TX.' We'll tell you honestly whether you need a rebuild or whether your current site can be fixed. We don't push new builds if they're not necessary.

What's the difference between a template website and a custom-built site?

Template websites (Wix, Squarespace, GoDaddy builders) look decent but are slow to load, hard for Google to crawl, and make you look identical to your competitors. Custom-built sites — especially in a modern framework like Astro — load instantly, score 99+ on Google's PageSpeed test, and are structured exactly how Google's algorithm prefers. For an RGV business trying to rank, that technical advantage is significant.

Will my website work perfectly on mobile phones?

Yes — and this isn't optional. Over 60% of local searches in McAllen happen on mobile. We build mobile-first: the mobile version is built first, and the desktop version extends from there. Every button, form, and navigation element is tested on real mobile devices before launch. Google also uses mobile-first indexing — meaning your mobile site is what Google actually crawls and ranks.

Ready for a website that actually works?

Call for a free 15-min conversation about what your site needs — or request a free written audit.