We were invisible on Google. Within 90 days of working with RankRGV, we went from nowhere to showing up in the map pack for 'family doctor McAllen.' Our new patient calls tripled.
3× increase in new patient calls
Web Design · Pharr, TX
A Pharr website built to rank in the
lowest-competition market in South Texas.
Pharr has real search demand from 80,000+ residents and one of Texas's busiest international bridges — and almost no businesses with properly built websites. We build the site that claims those rankings before anyone else shows up.
4.8 rating · Trusted by McAllen & RGV business owners
pagespeed.web.dev · rankrgv.com
PageSpeed Insights · Mobile
Performance
Excellent · Top 1%
Faster than 99% of websites
Core Web Vitals
0.8 s
LCP · Good
< 10 ms
INP · Good
0.00
CLS · Good
0.6 s
FCP · Good
99+
PageSpeed score (Google Lighthouse)
<1s
Average load time
Pharr
Lowest competition in South Texas
0
Page builders or WordPress
Pharr's search market is wide open — and most businesses don't know it
The Pharr International Bridge drives consistent demand for logistics, freight, and commercial services that generates search traffic most RGV cities don't see. On top of that, Las Milpas and Sharyland Plantation are growing residential communities with strong demand for home services, healthcare, and local professionals. Real customers searching every day.
Most Pharr businesses ranking in Google right now have unclaimed or barely-touched GBPs and no real website. That's not competition — it's a vacancy. A properly built Pharr site often reaches top 3 in Google within 60–90 days because the bar is that low.
We build on Astro — not WordPress — which produces 99+ PageSpeed scores on every site we ship. That performance advantage over a generic competitor site is measurable in rankings and in conversion rate. Your Pharr customers are on their phones; if your site doesn't load fast, you're losing them.
✓
Bridge economy = high-value, uncrowded searches
Logistics, freight, customs, and commercial searches in Pharr are largely uncontested. Categories with real search demand and near-zero competition.
✓
Residential search demand is growing
Las Milpas and Sharyland Plantation are growing. New residents search for everything local — and most of those searches return weak or no real competition.
✓
First-mover rankings in Pharr are still available
This competitive vacuum is real right now. A properly built site claims Map Pack positions that will become significantly harder to attain as the market develops.
What's included in every Pharr web design project
No add-on fees for the basics. Every site ships with the full stack.
Performance & technical foundation
- 99+ Google PageSpeed / Lighthouse score
- Sub-1-second load time on mobile and desktop
- Core Web Vitals optimized (LCP, INP, CLS)
- Secure HTTPS with SSL certificate
- Clean, crawlable HTML — no page builder bloat
- Automatic sitemap generation
Local SEO built in from day one
- LocalBusiness schema with Pharr / Hidalgo County service area
- Bridge-economy and residential content signals
- City-specific pages for every RGV market you serve
- Title tags targeting Pharr TX keyword patterns
- Google Search Console setup and sitemap submission
- GBP website link updated at launch
How we build Pharr business websites
From first call to ranked, indexed, and converting — a clear process.
01
Discovery Call
We start by understanding your Pharr business — your services, whether you serve the bridge economy or residential market (or both), your competitors, and what you need the website to accomplish.
02
Site Architecture & Keyword Map
We map the full page structure before design starts — based on how Pharr customers search, what bridge-economy terms are relevant, and which additional RGV cities you serve.
03
Design Mockup
Full desktop and mobile design mockup before any code is written. Built for your brand and the Pharr market — not a generic template.
04
Build & Content Integration
We build the site with your content, photos, and business information. Every page is optimized for Pharr local search as it's built — not retrofitted afterward.
05
Testing & Launch
Full cross-device testing. PageSpeed audited, schema validated, forms tested. DNS migration handled. Launch handoff walkthrough included.
06
Post-Launch Foundation
Google Search Console setup, sitemap submission, GBP link updated, 30-day indexing monitoring. Your Pharr rankings build from launch day — not weeks after.
Client Results
RGV businesses getting real results
Real clients, real outcomes. No made-up metrics.
The website they built loads in under a second and looks better than anything in our industry. But more importantly — it actually shows up when people search for car repair in Brownsville. Our Google traffic doubled in the first month.
2× Google traffic in first month
Summer is our busiest season and we were losing jobs to competitors who showed up on Google and we didn't. RankRGV fixed that. We're now in the top 3 for 'AC repair Mission TX' heading into this summer. Game changer.
Top 3 Map Pack for AC repair Mission TX
I was skeptical about digital marketing — but RankRGV showed me exactly which searches my clients were using and built pages targeting every single one. We now rank #1 for 'personal injury attorney Edinburg.' Worth every dollar.
Ranking #1 for primary keyword
I had a website but nobody could find it. RankRGV built out our McAllen and Edinburg pages, cleaned up our Google Business Profile, and within 60 days we were getting calls from Google Maps. First time ever.
First Google Maps calls in 60 days
We switched from a national marketing company that never understood the RGV market. RankRGV is local — they knew exactly what Harlingen patients search for. Our new patient inquiries from Google went up 4× in three months.
4× new patient inquiries from Google
Also building websites for these RGV cities
Pharr web design questions answered
Does my Pharr business really need a website if I get most business from referrals?
Yes — and here's why: referrals still Google your business before they call. If they find a slow site or nothing at all, referral conversion drops. And referrals eventually plateau. A properly built Pharr website opens a second, scalable channel: Google search. In Pharr's current near-zero-competition environment, that second channel can produce as many leads as your referral network — without the ceiling.
How much does a professional website cost for a Pharr business?
Most Pharr small business websites run $2,000–$5,000. We build on Astro — not WordPress or page builders — which means 99+ PageSpeed scores and significantly better Google rankings as a baseline. The Pharr market is so low-competition right now that a properly built site often hits top 3 within 90 days. Fixed pricing, no surprises.
Can a Pharr website also rank for bridge-economy searches?
Yes — if your business serves the logistics, freight, customs, or commercial corridor adjacent to the Pharr International Bridge. We build content that targets those specific high-value, low-competition searches. Freight brokers, customs attorneys, warehousing, and commercial vehicle services are examples of categories where Pharr has near-zero web competition but real search demand from the bridge economy.
How long does a Pharr website build take?
4–6 weeks for a standard business site. The biggest variable is how fast you can provide content — your logo, photos, service descriptions. We provide a content checklist upfront. You see a full design mockup before any code is written. For logistics or commercial businesses with more complex service pages, timelines may extend slightly.
Do I need separate pages for Pharr and McAllen if I serve both?
Yes. Google ranks city searches independently — a Pharr page ranks for Pharr searches, a McAllen page ranks for McAllen searches. We build the architecture so both work. Most clients start with the city where their business is physically located or strongest, then add additional city pages as part of a coordinated service area expansion.
Do you use WordPress for Pharr websites?
No. We build on Astro — a modern static site framework that produces 99+ PageSpeed scores out of the box. WordPress sites with plugins typically score 40–65. That gap matters for both rankings and conversion rate. In Pharr's low-competition market, a 99+ site versus a 50 site is often the difference between first and fifth in Map Pack rankings.
Let's build a Pharr website that claims your rankings before competitors arrive
15-minute call and we'll audit your current site and show you exactly what you're leaving on the table — or get a free written audit.