We were invisible on Google. Within 90 days of working with RankRGV, we went from nowhere to showing up in the map pack for 'family doctor McAllen.' Our new patient calls tripled.
3× increase in new patient calls
Serving Edinburg, TX & Hidalgo County
Edinburg's local SEO & digital marketing agency.
Built for the county seat.
Edinburg is the Hidalgo County seat and home to UTRGV. It has strong professional services demand, a growing student economy, and SEO competition so low that properly built businesses rank in weeks.
4.8 rating · Trusted by McAllen & RGV business owners
digital marketing edinburg tx
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Your Business Here
★★★★★ 4.8 · Marketing Agency · Edinburg, TX
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Competitor A
★★★★ 4.1 (19) · HVAC
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Competitor B
★★★ 3.8 (7) · HVAC
100K+
Edinburg population
UTRGV
University drives professional search demand
Very Low
Local SEO competition
Hidalgo
County seat — full market coverage
Edinburg ranks faster than almost anywhere else in the RGV
Most marketing agencies focus their RGV efforts on McAllen — the biggest market. That leaves Edinburg almost completely unoptimized. Businesses ranking in Edinburg today are often there by default: few competitors, thin content, and no real optimization. A properly built site breaks in fast.
UTRGV drives a professional-services search market that punches above Edinburg's population size. Attorneys, healthcare providers, financial advisors — these businesses see search volume that would surprise most people. The county seat status also means Edinburg attracts searches from across all of Hidalgo County.
We help Edinburg businesses build the local presence that captures this demand — before the market catches up with itself.
Rio Grande Valley
Edinburg, Texas
Hidalgo County seat · Home of UTRGV
100K+
Edinburg population
UTRGV
Major university campus
Fastest
Path to Map Pack in RGV
45–60 days
Average time to first rankings
Digital marketing services for Edinburg businesses
Built for the Edinburg market — from professional services to the UTRGV corridor.
We help businesses across all of Edinburg
Downtown to North Edinburg, the UTRGV corridor to Trenton Road — if your customers are in the Edinburg area, we help them find you.
Downtown EdinburgNorth EdinburgUTRGV AreaTrenton Road Corridor & surrounding areas
Client Results
RGV businesses getting real results
Real clients, real outcomes. No made-up metrics.
The website they built loads in under a second and looks better than anything in our industry. But more importantly — it actually shows up when people search for car repair in Brownsville. Our Google traffic doubled in the first month.
2× Google traffic in first month
Summer is our busiest season and we were losing jobs to competitors who showed up on Google and we didn't. RankRGV fixed that. We're now in the top 3 for 'AC repair Mission TX' heading into this summer. Game changer.
Top 3 Map Pack for AC repair Mission TX
I was skeptical about digital marketing — but RankRGV showed me exactly which searches my clients were using and built pages targeting every single one. We now rank #1 for 'personal injury attorney Edinburg.' Worth every dollar.
Ranking #1 for primary keyword
I had a website but nobody could find it. RankRGV built out our McAllen and Edinburg pages, cleaned up our Google Business Profile, and within 60 days we were getting calls from Google Maps. First time ever.
First Google Maps calls in 60 days
We switched from a national marketing company that never understood the RGV market. RankRGV is local — they knew exactly what Harlingen patients search for. Our new patient inquiries from Google went up 4× in three months.
4× new patient inquiries from Google
Serving Edinburg and all of Hidalgo County
We serve businesses throughout Edinburg and surrounding RGV communities.
Questions about digital marketing in Edinburg
How is marketing in Edinburg different from the rest of the RGV?
Edinburg is the Hidalgo County seat and home to UTRGV — two factors that shape its search market significantly. Professional services (legal, accounting, healthcare) see disproportionately high search volume compared to a city of 100,000. The university also creates a younger, tech-savvy customer base that searches more and converts faster online. We build strategies around this demographic reality, not generic 'South Texas' templates.
How competitive is local SEO in Edinburg compared to McAllen?
Significantly less competitive. Most Edinburg businesses ranking today have thin websites, few reviews, and no dedicated city-service pages. McAllen gets the majority of RGV marketing attention, which means Edinburg keywords are largely uncontested. We can often get Edinburg businesses into the top 3 search results faster than McAllen equivalents — with the same amount of work.
Do you work with businesses near the UTRGV campus?
Yes — and we understand the unique dynamics of marketing to a university market. Businesses near UTRGV face a mix of student customers and faculty/staff, each with different search behaviors and price sensitivities. We've analyzed what kinds of searches come from the UTRGV corridor and can build content strategies that capture both audiences.
Which Edinburg industries are the best fit for local SEO?
Professional services top the list — attorneys, CPAs, financial advisors, and healthcare providers all see strong local search demand in Edinburg. Home services (HVAC, roofing, plumbing) are also high-volume. The UTRGV ecosystem creates demand for tutoring services, apartments, food delivery, and student-oriented businesses. Any service business where customers search before they call is a strong candidate.
Ready to dominate Edinburg searches?
Call for a free 15-min conversation about your Edinburg rankings — or get a free written audit.