We built RankRGV because the RGV deserved better.
Out-of-market agencies treating South Texas like a template. Local businesses invisible on Google while their competitors ranked by default. We started RankRGV to fix that — specifically for the Rio Grande Valley.
The RGV is a real market. Most agencies treat it like an afterthought.
McAllen, Brownsville, Edinburg, Harlingen, Mission, Pharr — six distinct cities, two counties, and one of the fastest-growing metro areas in Texas. But most digital marketing agencies working in the RGV use the same approach they use in Dallas or Houston: generic templates, no local knowledge, and keyword strategies built for someone else's market.
The result is predictable. RGV businesses spend money, see generic deliverables, and end up no closer to the top of Google than when they started. Meanwhile, the actual keyword opportunity in the Rio Grande Valley is unlike anywhere else in Texas — difficulty scores of 0–9 on search terms that would cost thousands per month in a competitive market.
RankRGV exists to capture that opportunity for the businesses that deserve to rank — the real local businesses doing real work in the Valley. We're not a national agency with a McAllen checkbox. This is our only market. We know it, and we build for it.
- ✓ McAllen-based — this is our home market
- ✓ Specialists, not generalists — local SEO, web design, business automation
- ✓ Transparent — you always know what we're doing and why
- ✓ Results-focused — rankings and calls, not deliverables for their own sake
- ✓ Direct — we tell you what you need to hear, not what you want to hear
- × An out-of-market agency managing 200 clients from a spreadsheet
- × A web design shop that calls itself an SEO company
- × A vanity metrics operation (impressions, "reach," followers)
- × A vendor that locks you into contracts for work you can't measure
The person behind RankRGV
Eddie Urbano
Eddie spent 15 years in tech watching AI and automation systems transform how businesses operate — then looked at the RGV and saw the opposite. Local businesses relying on slow follow-up, weak websites, and agencies rolling out subpar work at full price.
He built RankRGV to change that. No generic templates. No deliverables that don't move the needle. Fast systems, real rankings, and the kind of results-obsessed approach that the Rio Grande Valley has been waiting for.
The RGV is his market. Not managed from a spreadsheet in Dallas. Not another out-of-market agency checking a South Texas box. He's here — and he's building local businesses into the dominant presence in their market.
How we actually work
No mystery. No jargon. Just a clear approach that produces results you can measure.
Local SEO & Google Maps
We optimize your Google Business Profile and build a website that ranks for every "near me" and city-specific search your customers make.
Learn more →Web Design
Fast-loading, mobile-first websites built to convert visitors into leads. Every page is designed to rank and built to close.
Learn more →Business Automation
From missed call text-back to automated review requests, we set up the systems that follow up with every lead automatically — so you close more without working more.
Learn more →What we believe about local marketing
Rankings without calls are useless.
We don't chase vanity metrics. Position tracking, impressions, domain authority — these only matter if they translate into your phone ringing and your inbox filling up. Every strategy we build is measured against one thing: are you getting more real customers?
The RGV is not a template market.
Edinburg is not McAllen. Pharr is not Brownsville. Each city has distinct search patterns, distinct competitive landscapes, and distinct customer demographics. Generic city-page templates that just swap the city name are not local SEO — they're content farm content. We write every page for the actual market it targets.
Speed is the multiplier nobody talks about.
In local service businesses, the first responder wins most of the time. Fast website, fast Google loading, fast follow-up on leads — speed compounds across every touchpoint. That's why we obsess over PageSpeed scores, automated text-back, and same-day follow-up systems.
Transparency is non-negotiable.
You should know exactly what we're doing, why, and what it's producing. Every month: what we did, what moved, what's next. No hiding behind "proprietary processes." No vague deliverables. If it's not working, we tell you — and we fix it.
We serve these RGV cities
Six cities across Hidalgo and Cameron counties — each with dedicated strategy, not copy-paste coverage.
Ready to talk about your RGV rankings?
15-minute call, no pitch deck, no pressure. Just a straight conversation about where you stand and what's possible.